It is interesting to watch old movies and see how they compare to modern productions. Strong stories stand the test of time. On the other hand, production values can be amazingly different. Modern audiences expect high-impact videos. We at Coloradoan Media group can deliver.
Videos are always more visually engaging than copy, graphics, or even animations. Consumers identify with the actors in a presentation. As the actors use products, consumers visualize themselves doing the same. At that point, they are only a step away from conversion.
Affordable Video Services
One of the best things about modern video technology is that it has become cost-effective regardless of the size of your budget. Engaging productions that used to require significant resources can now be produced for a fraction of the cost. Every business can now take advantage of this powerful advertising channel.
What Makes a Good Video?
We are experts at bringing together all of the elements that make an effective video, including:
- The look and feel – the mood and style of a video are often the most important starting points. A young demographic often prefers an edgy environment, or one with lots of action or emotion. Older viewers often prefer a style that fits in with their own lives, perhaps showing people overcoming common problems.
- Engaging actors – although seeing popular actors in video adverts can be fun, an effective video advertisement only requires the actors be pleasant in appearance, voice, and demeanor. It can be important to match age, gender, or ethnicity to that of the target audience.
- The hook – the video must begin with an attention grabber in order to involve the viewer and keep attention
- The splash – we make sure that the splash, the image that displays in the video frame before the video plays, is exceptionally attractive, in order to invite the user to hit the play button.
- The story – although a 10, 20, or 30 second video can deliver a feature list to a prepared audience, it is often more effective to produce a mini vignette with a sequential story line including setup, conflict, and resolution.
Most importantly, we make sure to match the video to the setting. This means that we produce content appropriate to both the target audience and the venue. In this way, the video complements and enhances the user experience present at the hosting website.
No matter the size of your business, we at Coloradoan Media Group can produce your video advertisements in Fort Collins.