You have valuable content on your website, but do you know if it’s being read? Or read by the right people?  Even the best content won’t achieve your marketing goals if it doesn’t reach your target audience. By sponsoring stories on Coloradoan.com, you can ensure your branded stories reach a highly engaged local audience.

What is Branded Content/Native Advertising?                 

Branded content, also called native advertising, matches the unique look and feel of a publisher’s site so it fits seamlessly into digital environments. Branded content is not brand-biased and focuses on informing, rather than convincing, a target audience. These sponsored stories are most often listed in the form of “suggested articles” on popular websites. Sponsoring content on your local or state newspaper’s website is one of the most successful, effective forms of native advertising because:

Source: IAB/Edelman, Getting In-Feed Sponsored Content Right; comScore, January 2015

Sponsored Stories on Coloradoan.com

Coloradoan Media Group is the only vendor for sponsored content on Coloradoan.com. Sponsored content is typically provided and authored by the advertiser, and appears simultaneously on The Coloradoan's desktop, iPad and mobile web platforms.* These stories are clearly marked with brand logos and ‘Sponsor Story’ headers to differentiate them from the newspaper’s editorial content. Therefore, advertisers utilizing sponsored content not only educate and inform their target audience, they also build brand loyalty and authority.

*Native advertising options also available in The Coloradoan's print publications.

Examples of Sponsored Content on Coloradoan.com

 

Benefits of Branded Content/Native Advertising

Why Sponsor Content on Coloradoan.com?

Many local and regional brands sponsor articles on blogs or other online publications with large preexisting audiences that are global, not local. In other words, they pay for reach that won’t affect the bottom line. When you sponsor a story on Coloradoan.com, your native content will reach a local, affluent audience:

As a part of our native program, we offer a promotional plan that drives traffic to sponsored articles, ensuring they get engagement.

Source: Omniture, Jan.-Aug. 2016; comScore, Jan.-Aug. 2016   

Get your content seen by the right audiences! If you are interested in establishing a sponsored content program with The Coloradoan, contact us today.

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